The metallic color serves as a reminder of the company’s core business.This is a browser-based program that creates GIF animations with a transparent background. This makes the image appear three-dimensional.

For the decoration of the picture, the designers chose gradient transitions of shades. Font and Colors of the EmblemĪ stylish graphic element complement the lettering: directly above it is the letter “K,” placed in an oval. Clear cuts along the edges give this element a clear literal form. Inside is a large “K.” It is three-dimensional, wide, and connected at the top and bottom with a frame. It has a chrome-silver color with reflections, shadows, and voluminous edges.

To do this, the developers used a horizontal oval – a classic for labeling products in this industry. Since Kubota is a mechanical engineering company, it has switched to an appropriate identity. The palette is also radically different: the word is colored mint green and merges with the white background. The absence of serifs emphasizes the smoothness of the lines. If you don’t pay attention to this feature, the font can be called rounded. The only exception is “t,” which does not have the right side of the horizontal stroke. Each letter has a lower right corner cut out. The “Kubota” lettering has remained, but its style has changed significantly.

The original trademark was created from scratch. They embraced global corporate principles, developed the Kubota Identity program, and approved a new logo. This continued until 2010 when the owners of the enterprise did not carry out a large-scale rebranding. Over the next 40 years, the firm changed the logo many times, making minor design adjustments.

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